Identification of Niche Opportunities

Identification of niche opportunities is the most critical and painful (don’t let that discourage you) process when it comes to emerging sectors like renewable energy. Firstly, there are just too many opportunities. Identifying one to concentrate on can be tricky. A complete analysis considering all the painpoints, risks, and market is the way to go. And definitely, end users always matter. It is also important to know how far the process is from commercialization. 

Talking about market, it is critical to know the market segment and size for the process or technology. Market growth and competition scenario should also be well analyzed while at it. Knowing well about the key players in the field is always a good thing. 

Having said that about identifying niche areas, lets have a brief about the niche sectors in cleantech.  To most people, cleantech appears to mean only renewable energy. And renewable energy appears to mean only solar and wind! There's more to renewable energy than solar and wind, and there's more to cleantech than renewable energy.  

Cleantech market worldwide is worth about $2 trillion, while the renewable energy market is only about 20% of that! 

What are the various niche opportunities in this vast cleantech industry that can be pursued especially by creative Indian entrepreneurs and businesses? 

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