Solar Profits Report
Are you an entrepreneur or investor exploring solar energy? The Solar Profits Report is a must-read for you because it gives you deep insights on the critical aspects in solar energy industry and helps you clearly understand the business opportunities for you - whether you are a small businessman or a large corporate.
Insights and intelligence, not just information
Compiled by a diverse team of experts, with experience in scientific, industrial and management fields, the Solar Profits Report is the first report that provides in-depth analysis and insights on how entrepreneurs and existing businesses (both large and small)can gain an entry into and benefit from this industry. It uses thousands of pieces of data and information from a wide variety of expert sources and market studies, and distills these inputs and data into intelligence and a roadmap that you can use.
What will you know after reading this report?
- How can you personally and professionally benefit from this revolution?
- How have entrepreneurs been able to make a difference to the world while at the same time making profits?
- How have small businesses become multi-billion dollar businesses within a decade by investing in solar energy?
- How can you shift from working in your existing, standard industry into the industry of the future?
- What immediate steps can you take so that you have made your first, productive moves in this direction?
- Where should you look for advice and guidance for investing in solar energy stocks?
The Solar Profits Report provides precise insights and precise inputs for the following questions
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- How did the successful entrepreneurs succeed in this industry?
- Is there a strong business case for small scale enterprises in the solar energy industry?
- What are the current and future trends in solar energy sources worldwide?
- What are the segments in solar energy and sustainability industries that have the most attractive business potential?
- What are the trends and new developments in solar energy technologies?
- What are the investment trends and opportunities in solar energy and sustainability industries?
- What segments of the solar energy industry are attractive for small scale investments?
- What are the most significant problems or bottlenecks in solar energy business?
- What steps should an entrepreneur take should she/he be interested in exploring further?
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Unique topics on which you will find insights in the report
Information, insights and market research data are provided on a number of emerging trends in alternative energy and sustainability, along with the business opportunities that they represent.
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Solar Energy
Solar Photovoltaic
- Amorphous thin film
- CIGS (Copper Indium Gallium Selenium)
- CIS (Copper Indium Selenium)
- Concentrating Photovoltaic
- Concentrating solar thermal
- Crystalline solar cells
Solar Thermal
- Concentrating solar thermal
- Dish/engine systems
- Hybrid systems / integrated solar combined cycle
- Linear fresnel
- Parabolic trough collectors
- Power towers
- thermal collectors
Green Jobs
- Construction managers
- Due diligence consultants
- Efficiency engineers
- Electrical engineers
- Engineering designers
- Environmental consultants
- Fabrication specialists
- Finance managers & analysts
- Geochemists
- Green energy product specialist
- Grid connectivity experts
- Process engineers
- Service engineers
- Technicians
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List of Contents
Section I: Status and Trends in Alternative Energy Sources
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1. Introduction to Alternative Energy and Sustainability Industries
1.1 Introduction to Alternative Energy Sources |
Figures
- Schematic Representation of Primary and Emerging Sources of Energy
Tables
- Prominent Aspects of Sustainability
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2. Solar Energy – Industry Status and Trends
2.1 Introduction
2.2 Solar Energy Potential
- Solar PV Potential
- Solar Thermal Potential
2.3 Technology
- Solar PV Potential
- Solar PV - Crystalline Silicon PV Cells
- Solar PV - Thin Film Solar Cells
- Solar PV - Concentrating Photovoltaic
- Solar Thermal Potential
- Distributed Solar Thermal
- Centralized Solar Thermal
2.4 Status and Trends of Solar Industry
2.4.1 Solar PV Status and Trends
- Current Pv Solar Energy Scenario
- Regional PV Solar Energy Scenario
- Solar PV Current and Future Energy Contribution in Global Electricity Supply
2.4.2 Solar Thermal Status and Trends
- The Solar Thermal Industry
- Solar Thermal Trends
- Trends in the Various CSP Technologies
2.5 Prominent Solar Power Projects & Companies
2.5.1 Solar Thermal Projects
2.5.2 Top Solar Energy Projects Worldwide – Operational & Proposed
2.6 Solar Energy Problems
- Problems and Barriers for Solar PV
- Problems Faced by Producers
- Problems Faced by Consumers
- Problems and Barriers for Solar Thermal
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Figures
- Map Showing Potential Land Areas for Solar PV
Tables
- Land Area Requirements and Availability for Solar PV
- Share of Various Solar PV Technologies
- Global Solar PV - Total Installed Capacity by Year
- World Photovoltaic Installations in 2007 - by Installed Capacity
- Global Installed Capacity and Annual Percentage Increase of Solar PV Power
- Power Capacity in Select Countries as of the End of 2007
- Solar PV Projected Growth Rate
- Solar PV Electricity Demand in 2030
- Worldwide Installed Concentrated Solar Power Plants Capacity - 2000-2008
- Annual Shipments of US Solar Thermal Collectors (1996-2005)
- US CSP Project Pipelines by 2012
- Top Proposed Solar Thermal Energy Projects Worldwide
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3. Value Chain and Prominent Companies in the Solar Energy Domain
3.1 Solar PV Value chain
3.2 Solar Thermal Value Chain
3.3 Solar Industry Suppliers & Companies
- Metallurgical Grade Silicon Suppliers
- Tricholorosilane Suppliers
- Polysilicon Suppliers
- Wafer Manufacturers
- Multi Crystalline Wafer Manufacturers
- Mono Crystalline Wafer Manufacturers
- Monocrystalline Solar Cell Manufacturers
- Multicrystalline Solar Cell Manufacturers
- Monocrystalline Module Manufacturers
- Multicrystalline Module Manufacturers
- Multicrystalline Module Manufacturers
- Solar Thermal Suppliers
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Figures
- The Solar Energy Value Chain
- Solar Thermal Value Chain
Tables
- The Value Chain for Crystalline Silicon Solar Cells
- Top Solar PV Cell Producers by Market Share for 2006-07
- Top Solar Photovoltaic Manufacturers - by Capacity
- Some Key Solar PV Panel Manufacturers & Material/Technology Used
- List of Key Developers of Solar Thermal Plants (CSP) - 2007 Worldwide Data
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Section 2: Case Studies and Business Opportunities in Solar Energy
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4. Solar Energy - Case Studies and Businesses Opportunities
4.1 Solar Energy Case Studies
4.2 Solar Energy Business Opportunities
4.2.1 A Framework for Solar Energy Opportunities
- By Scale of Investments Required
- By Type of Industry
4.2.2 New Developments in the Solar Industry
4.2.3 Analysis of Opportunities in the Solar Energy Market
4.2.4 Some Sample Components and Equipments Used in the Solar Energy Industry |
Tables
- Solar Energy Opportunities by Scale of Investments Required
- Solar Energy Opportunities by Type of Industry
Sample Case Studies
- Case studies on how, a small dedicated team of scientists and engineers developed photovoltaic (PV) modules with an advanced thin film semiconductor process that greatly reduces the cost of producing solar modules.
- How a geologist, Pennsylvania entrepreneur and business owner started an energy consulting firm in 1999 to provided a broad spectrum of environmental consulting services - waste remediation, energy conservation, site redevelopment turned their business on solar energy system design and installation. They became one of the largest solar energy design and installation firms on the East coast which was acquired by (and integrated into) SunTechnics, a subsidiary of the world's largest renewable energy systems integrator.
- How a young aspiring engineer and successful internet entrepreneur turned his attention to alternative energy. His idea for small, prefabricated solar-powered thermal power plants has gained the attention of Google.
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5. Next Steps for an Entrepreneur Keen on Exploring the Solar Energy Industry
5.1 Tips & Suggestions
5.2 Mistakes to be Avoided |
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6. Careers in Solar Energy
6.1 Introduction
6.2 Alternative and Renewable Energy Jobs FAQ
6.3 Careers in Solar Energy |
Section 3: Solar Energy Industry – Costs and Investments
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7. Costs and Investments
7.1 Capital & Operational Expenses for Solar Energy
7.2 Solar Energy Costs - Notes and Trends
- Renewable Energy Costs - References
- Sample Benchmark Data for Renewable Energy Costs
7.3 Solar Energy Investments
- Summary of Sample Investments
- Sample PV Panels Manufacturing
- Sample Solar Power Plants & Solar Energy Installations
7.4 Investment Data Trends in Solar Energy
7.4.1 Venture Capital Financing
- VC / PE investment by stage
- Prominent Alternative Energy Venture Funds
- VC Perspectives
7.4.2 Investments in Solar Energy
- Investment Trends in Solar Energy
- Investments in Solar Energy across Countries
- Notable Recent Investments by Companies for Setting up Solar Energy Plants
- Prominent Venture Capital & Investment Companies Recently Active in Solar Energy
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Tables
- Capital & Operational Expenses for Solar Energy
- Expected PV Generation Costs for Roof-top Systems at Different Locations
- Energy Return on Energy Invested for Solar Energy Industry
- Sample Investment Data for Solar Power
- New Investments in Sustainable Energy Investment
- Sub-sector VC / PE Investment by Stage
- Solar Energy Investments in 2007
- Global New Investment by Energy - 2007
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8. Investing in Green Stocks
8.1 Guide for Green Investing
8.1.1 Global Alternative Energy Indexes
8.1.2 Other Guides for Green Investing
8.2 Some Perspectives on Alternative Energy Investing |
Section 4: References
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9. Useful Web Resources for an Entrepreneur – News, Guides, Message Boards, Blogs
9.1 News Sites
9.2 Blogs
9.3 Forums
9.4 Portals & Guides |
Tables
- Alternative Energy News Sites
- Solar Energy News
- Alternative & Renewable Energy Blogs
- Solar Energy Blogs
- Alternative Energy Forum
- Solar Energy Forum
- Alternative Energy Portals & Guides
- Solar Energy Portal
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10. Associations for Solar Energy for the Top 10 Countries |
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Revolution happening in solar energy industry
The solar energy technology can be broadly classified as follows:
- Solar Photovoltaic
- Crystalline
- Monocrystalline
- Polycrystalline
- Thin-film
- CdTe (Cadmium Telluride)
- CIGS (Copper Indium Gallium Selenium)/CIS (Copper Indium Selenium)
- CIS (Copper Indium Diselenide)
- Amorphous Silicon (a-Si)
- Concentrating Photovoltaic
- Solar Thermal
- Distributed Solar Thermal
- Flat-plate Collectors
- Evacuated Heat-pipe Tubes
- Centralised Solar Thermal
- Concentrating Solar Thermal
- Parabolic Trough Collectors
- Dish/Engine Systems
- Power Towers
- Hybrid Systems / Integrated Solar Combined Cycle
- Linear Fresnel
Solar energy is utilized in the form of both solar PV (photovoltaic) and solar thermal
Solar Photovoltaic (PV)
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Using solar photovoltaic, sunlight is converted into electricity. Solar photovoltaic uses photovoltaic (PV) cells usually in the form of panels, also called solar panels. Solar PV can be used either as stand-alone systems that are off the grid or as large systems that are connected to the electricity grid. Typical system size varies from 50 watt (W) to 1 kilowatt (kW) for stand-alone systems with battery storage and small water pumping systems; from 500 W to 5 kW for roof-top grid connected systems and larger water pumping systems; and from 10 kW to megawatts for grid-connected ground-based systems and larger building integrated systems.
Solar Thermal
Solar thermal is a rather straightforward application of solar energy. In this, solar energy is used to either directly provide heat energy (as in the case of solar water heaters), or the heat is used to heat liquids into steam, which is then used to drive turbines to produce electricity.
The principles of concentrating direct sunlight into useful thermal energy are very basic. The basic engineering technologies for converting thermal energy into electricity have been commercially demonstrated for over two decades.
Solar PV is more prevalent than solar thermal. Solar PV relatively contributes much more to electricity generation than solar thermal. The contribution of solar PV to world electricity generation is about 0.25% (with an installed capacity of about 15 GW, 2008 data). The contribution to solar CSP (concentrated solar power), the form of solar thermal used for electricity generation, is less than 0.01% (with an installed capacity of only about 0.5 GW worldwide, 2008 data).
Share of Various Solar PV Technologies (Global)
| Type |
Share of total solar PV market |
Growth rate % (2007-2010) |
| Crystalline |
87.4 |
14.7 |
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Crystalline – Mono |
42.2 |
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Crystalline – Poly |
45.2 |
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| Thin film |
12.6 |
37.8 |
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Thin film – a-Si |
5.2 |
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Thin film – CdTe |
4.7 |
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Thin film – CIS/CIGS |
0.5 |
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Other thin film |
2.2 |
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| Concentrated PV |
Negligible (estimated to be about 0.1%) |
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Solar Global PV power capacity is estimated to be more than double for the period 2007-12, with a CAGR of about 19%. Solar thermal industry plays a significant role as well, in domestic and industrial heating and drying applications
The solar industry (both PV and thermal) has huge market potential and much work needs to be done to turn potential into reality. One crucial step is to bring a far broader range of actors into the sector, particularly in the investment, finance, marketing and retail areas. With such tremendous growth, a wide range of entrepreneurs and businesses can benefit from the opportunities unfolding in the solar energy industry.
The key markets for solar energy which are currently located mainly in the industrialized world, is tend to witness a global shift which will result in a significant share - about 20% or an annual market of 56 GW - being taken by the developing world for rural electrification in 2030.
In employment generation, solar power industry generates direct employment in the manufacture, sales, and installation of photovoltaic products. Indirect job creation happens in industries that provide components for the solar industry, as well as suppliers to these component industries.
With governments of a number of large countries worldwide (USA, India etc) keen on providing incentives to get solar industry to the next orbit, entrepreneurs should
special attention to this industry.
Above all, the cost of electricity from Solar PV which was about $2 per KWh in 1980 is about 25 US cents per KWh today. Currently, it is felt that we are reaching a tipping point where solar energy sources will start becoming cost competitive with fossil fuel sources, especially when the costs of pollution from fossil fuels are factored in, using techniques such as a tax on CO2 produced.
Snapshots of status and potential of solar energy
| Renewable Energy Sources |
Capacity (GW) |
Market Size (billion $) |
Market Size
Growth Rate (%) |
| 2008 |
Future Estimates |
2008 |
Future Estimates |
| Solar PV |
15.2 |
72 |
2.4 |
15.8 |
30 |
| Solar Thermal |
0.46 (2007) |
6.4 (2012) |
0.2 |
2.2 |
62 |
According to market studies, investment in solar energy is growing at 172% a year. This exceptional investing growth rate is expected to continue - and increase even faster - for the foreseeable future.
New Investments in Solar Energy ($ billions)
| 2004 |
2005 |
2006 |
2007 |
2008 |
2004-08 CAGR (%) |
| 0.6 |
3.2 |
10.3 |
22.5 |
33.5 |
172% |
Government mandates and incentives for solar energy
An additional factor is likely strengthen the solar energy business case and change solar investments from being a mere trickle a few years back into a - governmental support. All across the world - in developed, developing and under-developed countries - the governments have released mandates and programmes that show exceptional support for solar energy in the form of tax breaks, grants, subsidies and more. Solar PV currently is very expensive when compared to fossil fuel-based electricity generation; however, owing to the high potential that solar energy has as future renewable energy source, governments are keen on promoting this source. For instance, the Indian government has come up with an ambitious National Solar Mission in which it plans to provide significant subsidies to augment the solar energy potential in the country from almost nothing in 2009 to 20 GW in 2020.
How can individuals and entrepreneurs benefit from this dramatic opportunity?
Solar energy industry presents attractive opportunities to a wide range of people, including investors and entrepreneurs.
Business opportunities by scale of investments required
| Scale of Investment |
Type of Opportunity |
| Low |
- Installing solar panels
- Selling solar energy products
- Training people for the solar energy industry
- Consulting and industry research
- Solar equipment servicing
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| Medium |
- Setting up medium scale solar panel manufacturing plants
- Setting up manufacturing plants for components and accessories for the solar PV and solar thermal industry
- Setting up manufacturing units for a range of solar energy related products
- Setting up small and medium scale solar power plants
- Setting up R&D facilities for solar thermal ad solar PV research.
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| High |
- Setting up large-scale solar panel manufacturing plants
- Setting up large solar power plants or large-scale solar panel/collector installations
- Centralized grid-connected solar PV plants
- Centralized grid-connected solar Thermal plants
- Installing large-scale distributed solar PV panels
- Installing large-scale distributed solar thermal collectors
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Small Scale Solar Business Opportunities:
- Individuals can start business or buy a franchise for installing solar panels on homes, schools and local government buildings.These require only small scale investments
- One can become a dealer in selling solar energy products like solar cooker, water heater etc.
- Retailers selling solar cookers to end-users or customers
- Marketing and advertising solar cookers as product and as concept
- Maintenance and repair to maintain the product
- Training to end-users, retailers and service providers
Medium Scale Solar Business Opportunities:
- Production of solar products such as solar cooker, solar water heater, solar dryer with commercial value.
- Production of components and accessories for the solar PV and solar thermal industry. Currently, only some 50 companies supply wafers suitable for solar cell manufacturing worldwide.
- Setting up R&D facilities for solar thermal ad solar PV research. For instance, transpired collectors have been successfully deployed for many heating and cooling applications. Some of these require fairly low manufacturing technology and can be taken up by small to medium manufacturers
- Setting up power back system, where local entrepreneurs can charge batteries through solar panels and then rent them out during emergencies or power cuts.
- Building Integrated Photovoltaics - PV panels integrated with the structure of a building is throwing open many new opportunities for engineers and architects.
Large Scale Solar Business Opportunities:
- Setting up large-scale manufacturing plants to manufacture solar panel for large scale solar power plant
- Setting up large solar power plants or large-scale solar panel/collector installations
- Centralized grid-connected solar PV plants
- Centralized grid-connected solar Thermal plants
- Installing large-scale distributed solar PV panels
- Entrepreneurs with high investment could adopt and electrify villages, which have high opportunities in developing countries.
While there is a large amount of data and inputs available online and offline about the renewable energy industry, much of this data are in bits and pieces and they do not readily answer specific and practical questions that entrepreneurs who are just about to enter this industry have in mind. The objective of the Solar Energy Profits Report is to demystify the solar energy industry.
The report has been prepared after intensive research for over a year by a team of industry, scientific and market research experts. During the preparation, a large number of diverse data sources - both primary and secondary were used. These included interviews with experts and consultants, data from high-end consultants such as McKinsey, Accenture and CleanTech group, inputs from a number of seminars and conferences, white papers, industry and research journals, authentic data sources such as those from the US Department of Energy, and more were used.
The Solar Profits Report provides you strategic advice and numerous case studies on the prominent and emerging solar industry.
This report will be immensely useful for entrepreneurs, businesses and individuals who are keen on understanding the business case in solar industry and devising an effective strategy for their entry into this exciting business segment.