Green - News, Trends, Green Links
Brand green products with non-green benefits
From surveys and market research, it was found that it was important to brand green product lines with non-environment benefits for consumers to place value on them - that is, consumers might like the idea of green but their purchases are not going to be driven by green - they are still going to be decided by core functional benefits
Some aspects of green
Eco-taxes, land-use policies, building codes, energy efficiency standards, eco-labellnig for products
Tags : ecology environment
Topics : Renewable Energy