Green Consumers - News, Trends, Green Consumers Links
55+ seniors are more green
Ready for some green guilt? It turns out that older Americans ? those age 55 and up ? are now the country?s top buyers of green goods. According to a survey conducted by ICOM Information & Communications, women aged 55-59 are more than twice as likely as the average consumer to use green products. Meanwhile, men aged 65-69 are 1.7 times as likely to use green goods. Now this is funny, it was only yday I read that those born before 50s are unlikely to be green. statistics! - Read More
Green Goods Have Tiny Marketshares
Organic foods?which consumers buy more for their own health than for the environment?s?accounted for less than 3 percent of all food sales in 2006, according to the Nutrition Business Journal. In 2006, green laundry detergents and household cleaners made up less than 2 percent of sales in their categories. And despite their trendiness, hybrid cars made up little more than 2 percent of the U.S. auto market in 2007, according to a report by J.D. Power and Associates. - Read More
Tags : green economy problems green products green market lohas USA
Topics : Finance
Single issue scales for sustainable technologies might help in marketing them
researchers found that all groups of consumers used and trusted the EU Energy Label which must be displayed on white goods. "This was not critiqued by even the most cynical consumers," Dr Young states. "Hence, if we were to put forward just one suggestion to encourage sustainable consumption it would be the idea of single issue scales for other sustainable technologies, such as an A to G fuel consumption rating for cars." - Read More
Tags : green marketing lohas green consumers uk
Topics : Finance
Greenness is far down the list of priorities for consumers
My sense is that "greenness" is far down the list of qualities the vast majority of people seek in products they buy. They want the product that satisfies their material needs best -- does it make a hole the size I want? Is it cheaper than alternatives? Does it perform better? Will it cost less to own? Is it easy to buy? And so on. Whether a product is green or not, I suspect, has relatively little impact on most purchase decisions - Gardiner Morse, Senior Editor, Harvard Business Review - 2008 - Read More
Tags : lohas green economy problems
Topics : Finance
People understand the full extent of environmental impacts
Here's a nice examlpe of that: "For example, a good many self-described green consumers don't seem to find irony in jumping into their poorly tuned, gas-guzzling sport-utility vehicles with a cold engine and underinflated tires to drive a couple miles out of their way in bumper-to-bumper traffic in order to purchase their favorite brand of recycled paper towels." - Read More
Tags : lohas environment green economy problems
Topics : Society
Consumers don't go out of way to choose green products
if you probe deeper into consumer attitudes, the real answer is that consumers will choose the greener product -- IF it doesn?t cost more? comes from a brand they know and trust . . . can be purchased at stores where they already shop . . . doesn?t require a significant change of habits to use . . . and has at least the same level of quality, performance, and endurance as the less-green alternative. - Read More
Tags : lohas
Topics : Society
Green Consumers Purchasing Perspectives
Green consumers make purchase decisions based on info on the product, producer rather than catchy advertising. Acc to Jacquelyn Ottman of J. Ottman Consulting, they seek out following when making purchase decisions: ? want to know how raw materials are procured, where they come from, how food is grown, their potential impact on environment ? patronize suppliers they trust and boycott wares of polluters; ? often do not have the same consumptive spending patterns as mass consumer - Read More
Tags : lohas
Topics : Lifestyle
3 in 10 US adults are green consumers
Acc to Green Futures, a UK organization focused on sustainable development, 3 in 10 US adults are now ?green consumers.? These consumers brought 229 billion $ of spending power to U.S. market in 2005. Successful products included: Energy Star appliances, energy efficient electronics, environment friendly household products, energy efficient windows, alternative transport, organic foods, fair trade coffee, organic cotton, hemp apparel, natural skin, personal care products. (data for 2005) - Read More
Topics : Society