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Single issue scales for sustainable technologies might help in marketing them
researchers found that all groups of consumers used and trusted the EU Energy Label which must be displayed on white goods. "This was not critiqued by even the most cynical consumers," Dr Young states. "Hence, if we were to put forward just one suggestion to encourage sustainable consumption it would be the idea of single issue scales for other sustainable technologies, such as an A to G fuel consumption rating for cars." - Read More
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Topics : Finance