Joel Makover - News, Trends, Joel Makover Links
Possibly 1 in 10 is a real green consumer says Joel Makover
"For now, it seems green consumerism is destined to be limited to the roughly 10% to 12% of the marketplace that pollsters tell us are willing to regularly seek out and buy green products, regardless of how much more they cost or what lengths one must go to find them. Despite its frustrations, green consumerism remains a powerful, largely untapped tool for environmental change." - Joel Makover - Read More
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