Lohas - News, Trends, Lohas Links
55+ seniors are more green
Ready for some green guilt? It turns out that older Americans ? those age 55 and up ? are now the country?s top buyers of green goods. According to a survey conducted by ICOM Information & Communications, women aged 55-59 are more than twice as likely as the average consumer to use green products. Meanwhile, men aged 65-69 are 1.7 times as likely to use green goods. Now this is funny, it was only yday I read that those born before 50s are unlikely to be green. statistics! - Read More
Tags : seniors green consumers
US folks born before 1950s not green
US consumers born before the 1950s are the least 'green'. As their numbers diminish, their share of consumer purchases will dwindle. - Read More
Tags : green consumer lohas usa
Topics : Society
Five Barriers to Greening
Five reasons why people do not buy green products as much as they should: 1. Lack of awareness; 2. Negative perceptions (green labels are thought to be sub-standard); 3. Distrust owing to greenwashing; 4. High prices; 5. Low availability - Read More
Green Goods Have Tiny Marketshares
Organic foods?which consumers buy more for their own health than for the environment?s?accounted for less than 3 percent of all food sales in 2006, according to the Nutrition Business Journal. In 2006, green laundry detergents and household cleaners made up less than 2 percent of sales in their categories. And despite their trendiness, hybrid cars made up little more than 2 percent of the U.S. auto market in 2007, according to a report by J.D. Power and Associates. - Read More
Tags : green economy problems green products green market green consumers USA
Topics : Finance
Single issue scales for sustainable technologies might help in marketing them
researchers found that all groups of consumers used and trusted the EU Energy Label which must be displayed on white goods. "This was not critiqued by even the most cynical consumers," Dr Young states. "Hence, if we were to put forward just one suggestion to encourage sustainable consumption it would be the idea of single issue scales for other sustainable technologies, such as an A to G fuel consumption rating for cars." - Read More
Tags : green consumers green marketing green consumers uk
Topics : Finance
There is no 100% green consumer
Researcher Dr William Young explains: "Our study indicates that there is no such thing as a simple 'green consumer'. In the past it has often been assumed that a consumer who is green in one aspect of their lifestyle will be likely to be green in other aspects. But this research shows that even very green consumers are 'grey' in some aspects of their lives. - Read More
Tags : green consumer
Topics : Finance
Harvard Business Review - HBR Green
A great resource to understand from management and business experts on what they think abuot the green consumer, his/her attitudes. Also what are the reasons driving people to purchase green, and what is required in marketing efforts to appeal to the green consumer - Read More
Tags : green consumer
Topics : Finance
Greenness is far down the list of priorities for consumers
My sense is that "greenness" is far down the list of qualities the vast majority of people seek in products they buy. They want the product that satisfies their material needs best -- does it make a hole the size I want? Is it cheaper than alternatives? Does it perform better? Will it cost less to own? Is it easy to buy? And so on. Whether a product is green or not, I suspect, has relatively little impact on most purchase decisions - Gardiner Morse, Senior Editor, Harvard Business Review - 2008 - Read More
Tags : green consumers green economy problems
Topics : Finance